{"id":7587,"date":"2023-05-26T14:54:57","date_gmt":"2023-05-26T07:54:57","guid":{"rendered":"https:\/\/www.siet.vn\/?page_id=7587"},"modified":"2023-06-14T09:25:57","modified_gmt":"2023-06-14T02:25:57","slug":"online","status":"publish","type":"page","link":"https:\/\/www.siet.vn\/en\/online","title":{"rendered":"Online"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7587\" class=\"elementor elementor-7587\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7075c55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7075c55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7edd26c1\" data-id=\"7edd26c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-434ebfd8 elementor-widget elementor-widget-text-editor\" data-id=\"434ebfd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3 class=\" translation-block\">DIGITAL MARKETING COURSE<\/h3>\n<p style=\"font-weight: 400;\"><em>Number of sessions: 06&nbsp;<\/em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <em>Online<\/em><\/p>\n<div>\n<p><b><span lang=\"vi\">Part 1. Foundational Principles &amp; Digital Marketing Strategy<\/span><\/b><\/p>\n<\/div>\n<ul>\n<li>Foundational Principles;<\/li>\n<li>The core nature of the Marketing strategy;<\/li>\n<li>The core essence of content strategy.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Part 2. Building Digital Marketing Channels<\/strong><\/p>\n<p style=\"font-weight: 400;\">Students will be trained on how to build and develop a multi-channel Digital Marketing system for businesses, and will be equipped with the most detailed and complete knowledge about each digital platform.<\/p>\n<p style=\"font-weight: 400;\"><strong>Part 3. Digital Strategy And Planning<\/strong><\/p>\n<p style=\"font-weight: 400;\">In this part, the coaching staff will guide students on how to think holistically, think to solve problems, how to strategize channels and plan to implement Digital Marketing activities.<\/p>\n<p style=\"font-weight: 400;\"><strong>Part 4. Content Marketing Strategy<\/strong><\/p>\n<p style=\"font-weight: 400;\">Revealing principles and tips from leading experts in content coaching, helping students build a methodical content strategy according to international standards.<\/p>\n<p style=\"font-weight: 400;\"><strong>Part 5. Digital Marketing pratical<\/strong><\/p>\n<ul>\n<li>Practical sales tools: Optimize sales effectiveness;<\/li>\n<li>Practical content tools: From Outbound to Inbound;<\/li>\n<li>Practical ads campaign tools: Facebook, Youtube, Google Ad\u2026;<\/li>\n<li>Practice in groups through a specific project on Digital Marketing.<\/li>\n<\/ul>\n<p><strong>Part 6.<\/strong> <strong>Digital Performance Marketing<\/strong><\/p>\n<p style=\"font-weight: 400;\">In part 6, students will be provided with knowledge about Digital Performance, how to build a Brief, an overview of the Media Plan and introduce to students the indicators to measure and measure Digital Marketing strategies.<\/p>\n<p style=\"font-weight: 400;\"><strong>Part 7. Social Media Marketing<\/strong><\/p>\n<p style=\"font-weight: 400;\">Train and equip students on how to develop and manage social media channels, build attractive content as well as evaluate and measure criteria suitable for each social network platform.<\/p>\n<p><strong>Part 8. Program Summary &amp; Application Orientation<\/strong><\/p>\n<p style=\"font-weight: 400;\">Survey, interview and focus groups, observe to organize post-training evaluation.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>CONTENT MARKETING COURSE<\/strong><\/h3>\n<p style=\"font-weight: 400;\"><em>Number of sessions: 12                              \n Online<\/em><\/p>\n<table style=\"font-weight: 400;\" width=\"629\">\n<tbody>\n<tr>\n<td width=\"126\"><strong>SESSION<\/strong><\/td>\n<td width=\"503\"><strong>LESSON<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"126\">1<\/td>\n<td width=\"503\">Content Marketing General view<\/td>\n<\/tr>\n<tr>\n<td width=\"126\">2<\/td>\n<td width=\"503\">Create customers persona<\/td>\n<\/tr>\n<tr>\n<td width=\"126\">3<\/td>\n<td width=\"503\">Develop creative ideas<\/td>\n<\/tr>\n<tr>\n<td width=\"126\">4<\/td>\n<td width=\"503\">Creative image<\/td>\n<\/tr>\n<tr>\n<td width=\"126\">5<\/td>\n<td width=\"503\">Video Creation<\/td>\n<\/tr>\n<tr>\n<td width=\"126\">6<\/td>\n<td width=\"503\">Website \u2013 Building landing page content: Session 1<\/td>\n<\/tr>\n<tr>\n<td width=\"126\">7<\/td>\n<td width=\"503\">Website \u2013 Building landing page content: Session 2<\/td>\n<\/tr>\n<tr>\n<td width=\"126\">8<\/td>\n<td width=\"503\">Website \u2013 SEO<\/td>\n<\/tr>\n<tr>\n<td width=\"126\">9<\/td>\n<td width=\"503\">Facebook content: Session 1<\/td>\n<\/tr>\n<tr>\n<td width=\"126\">10<\/td>\n<td width=\"503\">Facebook content: Session 2<\/td>\n<\/tr>\n<tr>\n<td width=\"126\">11<\/td>\n<td width=\"503\">Planning content marketing<\/td>\n<\/tr>\n<tr>\n<td width=\"126\">12<\/td>\n<td width=\"503\">End of semester Exam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 style=\"font-weight: 400;\"><strong>DIGITAL TRANSFORMATION OF ENTERPRISE IT ARCHITECTURE APPLICATIONS<\/strong><\/h3>\n<p style=\"font-weight: 400;\"><em>Number of sessions: 06                              \n   Online<\/em><\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<table style=\"font-weight: 400;\" width=\"632\">\n<tbody>\n<tr>\n<td width=\"89\"><strong>SESSION<\/strong><\/td>\n<td width=\"543\"><strong>LESSON <\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"89\"><strong>1<\/strong><\/td>\n<td width=\"543\">\n<p><b>Introduction to enterprise digital transformation<\/b><\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0Concepts and perspectives on digital transformation<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 The problem of evaluating the efficiency of digital transformation<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Digital conversion perspectives<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Enterprise's digital transformation roadmap<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Case Study: Digital transformation in government, Digital transformation of e-government<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"89\"><strong>2<\/strong><\/td>\n<td width=\"543\">\n<p><b>Enterprise architecture (According to TOGAF)<\/b><\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 EA (Enterprise Architecture)<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Business Architecture<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Data Architecture<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Application Architecture<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Technology architecture<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Security Architecture<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Blockchain application - Web 3.0 in software technology today<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"89\"><strong>3<\/strong><\/td>\n<td width=\"543\">\n<p><b>IT Projects (Make URD and SRS)<\/b><\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 When building a house, homeowners need drawings, so what do IT projects need?<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Why do you need a User Requirement Document (URD) ?<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Software requirements specification (SRS)<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Case Study: URD, SRS for business and sales app<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Case Study: URD, SRS for resource management software (time attendance, recruitment, personnel administration, workflow,...)<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Demo: Technology Generate Code according to the business process automatically.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"89\"><strong>4<\/strong><\/td>\n<td width=\"543\">\n<p><b>Data warehouse\/ Data lake<\/b><\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Types of Data Definition, The Role of Data<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Data and information<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Information systems in the enterprise<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Evolution of the new generation Data Warehouse<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Data strategy<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Data Mining Tools<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Applied problems: Artificial intelligence, machine learning, natural language processing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"89\"><strong>5<\/strong><\/td>\n<td width=\"543\">\n<p><b>Cyber Security<\/b><\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 An overview of Information Security in the enterprise<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Information system security<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Information system security requirements<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 The target of security<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Common threats<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Using the software on the customer's Cloud<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"89\"><strong>6<\/strong><\/td>\n<td width=\"543\">\n<p><b>Project<\/b><\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Summary of previous lessons<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Data and information<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Case study: Choose a business and practice<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 Exchange, discuss and share experiences in digital transformation of businesses.<\/p>\n<p>\u25cf\u00a0\u00a0\u00a0\u00a0 IoT application, the process of setting up an IoT system,...<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>KH\u00d3A H\u1eccC V\u1ec0 DIGITAL MARKETING TH\u1ef0C CHI\u1ebeN S\u1ed1 bu\u1ed5i: 06&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; H\u00ecnh th\u1ee9c: Online Ph\u1ea7n 1. Nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng &amp; Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing Nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng c\u1ee7a Digital Marketing; B\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing; B\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c content. Ph\u1ea7n 2. X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng digital \u0111a<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7587","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online - Vi\u1ec7n Kinh T\u1ebf v\u00e0 C\u00f4ng Ngh\u1ec7 - SIET<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.siet.vn\/en\/online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online - Vi\u1ec7n Kinh T\u1ebf v\u00e0 C\u00f4ng Ngh\u1ec7 - SIET\" \/>\n<meta property=\"og:description\" content=\"KH\u00d3A H\u1eccC V\u1ec0 DIGITAL MARKETING TH\u1ef0C CHI\u1ebeN S\u1ed1 bu\u1ed5i: 06&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; H\u00ecnh th\u1ee9c: Online Ph\u1ea7n 1. Nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng &amp; Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing Nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng c\u1ee7a Digital Marketing; B\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing; B\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c content. Ph\u1ea7n 2. 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Nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng &amp; Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing Nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng c\u1ee7a Digital Marketing; B\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing; B\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c content. Ph\u1ea7n 2. 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